What is an omnichannel strategy and how to implement it with Federico Barbieri

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What is an omnichannel strategy and how to implement it with Federico Barbieri

In today’s episode Trudy Berger and Arianna Alessio talk about omnichannel strategies with Federico Barbieri.

Federico is currently a consultant in Arad, independent consultant company specialized in digital strategies and previously he has worked with the biggest names in luxury, including Bottega Veneta and Kering, where he was Vice President of the Digital and ebusiness division and Maison Margiela, where he directed the Omnichannel and retail innovation division.

A brilliant interview during which we touched many aspects of the luxury industry starting from dynamics often untreated, but essential to make the world of luxury operational and “up to date”

Lusso 360 is on Spotify, Apple Podcasts and Amazon Music.

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