The countdown for the Olympic Games Paris 2024 had started, and couldn’t miss this unique opportunity to talk about sport & luxury. Two industries that apparently don’t have so much in common, yet are so interlinked.
The latest episode of the second season of our podcast LUSSO 360 is dedicated to the rising importance of partnerships between luxury brands and sport events.
We spoke about the iconic sponsorship of LVMH for Paris 2024, with an impact and meaning that goes beyond its economic value (and its 150 million-euro contribution).
We revealed other brand names that have been partnering with the sports industry for a long time and how this is becoming more and more of a trend.
You can follow LUSSO 360 on Apple Podcasts, Spotify and Amazon Music.
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